Sales of the newly launched Altacura Hot Lemon sachets with 1000mg Vitamin C are the proof that a successful product strengthens further the Altacura range. Altacura today has become in many countries a leader within the cold and flu over counter products.The special thing about Altacura Hot Lemon is that it is the first time that a pharmaceutical company has managed to present 1000mg of Vitamin C in a hot lemon. In order to do this a high quality of vitamin C was used so that the hot lemon taste will be excellent. Since the chemical form of Vitamin C is ascorbic acid, the vitamin C was buffered in order to be gentle on the stomach, even at high doses. Advertisements includes various creative visual elements which attract consumers with more effectiveness than a newspaper advertising. It is important to note that 1000mg of Vitamin C has been added not for the nutrient 60mg RDA requirements. At high doses the Vitamin C has an anti-oxidant effect; this is needed to flush out toxins and viruses in cases of cold and flu.