Sore throats and laryngitis are most commonly caused by viruses and in only 10% of these cases is a bacterial cause implicated. Echinacea & Propolis action, apart from having anti-bacterial effects, has also an anti-viral effects unlike antibiotics that are only anti-bacterial. Altacura Kids Lozenges are in attractive form of bears and have excellent compliance since they are soft and have an excellent taste. The propolis content in Altacura soft lozenges is tirated to 12% flavonoids expressed as galangina. Advertising Campaigns is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication.Children who need to boost their immune system since they catch colds several times or when they are going to environments with a high risk of catching a cold.