Charts of all consecutive patients undergoing bariatric surgery during the first 18 months (2009–2011) of our multidisciplinary bariatric surgery program at a tertiary care centre in Toronto, Ontario, were retrospectively reviewed. Demographic data, psychiatric diagnoses and presentation for follow-up at routine 3- and 6-month appointments were tabulated. Excellent short-term follow-up can be achieved in a multidisciplinary program with a rigorous preoperative emphasis on patient education, psychosocial assessment and support. Marketing Case Study Examples are used to help you see how the past projects and scenarios were addressed to market their offering and reach new audience. We predict that a psychosocial model will result in greater follow-up adherence, and ultimately improved patient satisfaction and weight loss outcomes after bariatric procedures.