Consumption of meat has become a non-starter not only for vegetarians but also for the majority of people who once used to look forward to a lunch where meat was the main delight. The former refuse to eat meat on principle whilst the latter reject it because of cholesterol implications. This is very worrying because meat contains amino acids, iron and vitamin B12. Abstaining from eating meat means missing out on these very important 3 ingredients. Alta Care Laboratoires recommends following a well balanced and varied diet. includes various creative visual elements which attract consumers with more effectiveness than a newspaper advertising. Fruit & Vegetables Tablets are for people missing out on fruit and vegetables and since one of its ingredients is Spirulina it is also ideal for all those missing out on the benefits of amino acids, iron and vitamin B12 when failing to consume meat. Fruit and vegetables are also ideal for a mixed, varied and well balanced diet.